Home » Neues
(No Ratings Yet)
Loading ...
Branding the Church
What’s the biggest threat to Christianity today? Is it postmodernism? Relativism? Skye Jethani, managing editor for Leadership, says no, it’s consumerism. In a post on the Out of Ur blog titled, “The Cult of Mac,” Jethani discusses the unique effects that consumerism has had on the church and how branding Christ has created a consumer-driven Christian community. He asks, “If brands have become religions, is the opposite also true? Have religions been reduced to brands?”
What are your thoughts? Is consumerism the biggest threat to the church today?
(No Ratings Yet) Loading ...
Great thought. Frightening, but great.
I agree that it’s a big threat to christianity. As a graphic artist I see the importance of good design and how it can benefit the church. But when too much importance is given to art, design and branding we run the risk of watering down our message. As a church we must compete for the attention of the society and branding goes a long way but the Gospel should always be first. Branding should only be used to get the people to the point that we can share the good news.
Leave your response!